What is the best tool for a small business to use for marketing and generating new business leads? You probably aren’t going to like my answer.
Believe it or not, it’s email.
I know what you’re thinking right now: email is soooooo 2003.
Email is boring. Email is annoying. Why use email when there are so many new shiny toys for marketing and generating new business, like Facebook and Twitter and texting and something that was invented 15 minutes ago and I haven’t even heard of yet.
But whether you like it or not, there’s a reason email is hot and remains hot.
It’s cheap. It’s effective. It’s easy to use and to scale upwards as your business grows and you as a business owner get busier.
It’s also not going away anytime soon.
How many people do you know who have a Twitter account and use it daily?
How many people do you know who have an email account and use it daily?
Perhaps a better question is how many people do you know who don’t have an email account? (Besides your grandmother; she doesn’t count.)
Email was left for dead, but now it’s back. Email is tanned, rested, and ready.
I know, it’s kind of like saying “Black is the new black” but it’s true.
The problem, however, is you can’t just dive in head first and starting shooting out spam emails to everyone you know.
Because email is not the newest kid on the block, you have to follow what I call:
